3 "DEEP DIVE" STORE VISITS THAT SPAN DIGITAL, GROCERY & NON-FOOD
This year’s store tour programme will take a "deep dive" into three different categories: both physical and virtual. Along the journey, we will immerse ourselves in the stores involved, focusing on the role of technology, innovation, consumer engagement and, of course, each company’s definition of and approach to “purpose”. This will include health and well-being, product safety and environmental and social sustainability.
• Online: A “Digital DJ” brings delegates, equipped with their PCs, tablets and smart phones, on a tour around several compelling online shopping sites
• Grocery: A deep dive into ICA, Sweden's largest grocery retailer, in a flagship store in the Stockholm suburbs
• Non Food: A privileged visit to one of Sweden's most iconic retailers in the world of Home and/or Fashion based in Stockholm